Pace+
branding
Overview
packaging design
logo
Pace+ is an athletic skincare brand built for active lifestyles. Designed to perform as hard as you do, Pace+ products protect your skin from sweat, sun exposure, and the daily demands of intense training.
Our lightweight, breathable formulas deliver lasting hydration without leaving behind a greasy residue. Each product is crafted to support your skin through every workout—helping defend against UV damage, strengthen your skin barrier, and promote a smoother, more even complexion.
With Pace+, your skin stays fresh, protected, and ready to train, recover, and go again.
Solution
The Pace+ brand identity was developed to represent an inclusive brand designed for any type of athlete or active individual. The creative direction focuses on movement and performance to reflect the needs of athletic skin and an active lifestyle. The logo uses the Nasalization typeface, a clean and modern sans-serif that reinforces clarity and simplicity. A continuous stroke flows from the top of the “P” through the “C” and “e,” symbolizing motion, while the plus symbol at the end guides the viewer’s eye and reinforces the brand’s dynamic energy.