Scrims is an esports gaming center that brings together competitive and casual gamers through a mix of high-performance gaming PCs and consoles. While the brand offers a modern, tech-forward experience, its original visual identity felt outdated and no longer reflected its evolving audience or offerings.

As a passion project, I reimagined the Scrims brand by designing a bold, updated logo and a refreshed visual identity that captures the energy and precision of competitive gaming. The new branding aims to align with today’s esports culture, dynamic, digital, and community-driven. This project included logo design, poster design, and merchandise design.